Display Specialist

2 days ago

Allahabad, Uttar Pradesh, India beBeeMerkandiser Full time ₹ 60,00,000 - ₹ 80,00,000
Senior Visual Merchandiser

We are seeking a skilled and innovative Senior Visual Merchandiser to lead our visual merchandising efforts. As a key member of our team, you will be responsible for creating visually appealing product displays and layouts that align with our brand image and merchandising guidelines.

  • You will plan, design, and execute in-store displays and layouts that drive sales and enhance the customer shopping experience.
  • Refresh displays regularly to reflect seasonal themes, new arrivals, and promotional events.
  • You will lead store setup activities and ensure compliance with company SOPs and strategic direction.
  • Liaise with marketing teams to conceptualize and implement new in-store displays and advertisements aligned with brand campaigns.
  • Create engaging displays that offer a seamless and inspiring shopping experience.
  • Highlight product features, craftsmanship, and value through effective presentation.
  • Ensure displays reflect current and forecasted market trends as per company strategy.
  • Gather and incorporate customer feedback to enhance the visual merchandising experience.
  • Coordinate with store managers and sales teams to implement visual merchandising strategies and uphold brand standards.
  • Partner closely with marketing teams to synchronize in-store visuals with campaign timelines, media launches, and promotions.
  • Liaise with internal stakeholders to ensure alignment of visual plans with broader business goals.
  • Stay updated with industry trends, competitor activities, and evolving customer preferences.
  • Recommend innovative and trend-forward visual merchandising ideas to keep our brand competitive.
  • Strategically utilize store space to enhance product visibility and increase sales opportunities.
  • Ensure store layouts support smooth navigation and an intuitive shopping experience.
  • Oversight of store conditions and display quality to maintain a clean, attractive, and consistent brand presence across all retail locations.
  • Ensure compliance with corporate visual merchandising guidelines, display principles, and hygiene standards.
  • Train and guide in-store staff on visual merchandising best practices and upkeep of displays.
  • Promote understanding of the correlation between effective visual merchandising and sales performance.
  • Track and analyze the impact of visual merchandising efforts on footfall and sales metrics.
  • Prepare and present regular reports with insights, performance metrics, and areas of improvement.
  • Engage with customers and frontline staff to gather feedback on visual presentation and shopping experience.
  • Communicate regularly with internal stakeholders, including merchandising, sales, and product teams, to align on strategies.
Trend & Competitor Analysis

The Senior Visual Merchandiser will stay updated with industry trends, competitor activities, and evolving customer preferences. They will recommend innovative and trend-forward visual merchandising ideas to keep the brand competitive.

Visual Merchandising Standards

The Senior Visual Merchandiser will oversee store conditions and display quality to maintain a clean, attractive, and consistent brand presence across all retail locations. They will ensure compliance with corporate visual merchandising guidelines, display principles, and hygiene standards.

Training & Guidance

The Senior Visual Merchandiser will train and guide in-store staff on visual merchandising best practices and upkeep of displays. They will promote understanding of the correlation between effective visual merchandising and sales performance.

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