Marketing Data Specialist

3 days ago

Chennai, Tamil Nadu, India beBeeData Full time ₹ 1,04,000 - ₹ 1,30,878

Job Title:

Marketing Data Analyst

Job Description:

We are seeking a skilled Marketing Data Analyst to join our team. As a key member of our marketing team, you will play a critical role in supporting the implementation and maintenance of marketing analytics tracking.

Key Responsibilities:

  • Tag Implementation Support: Assist in implementing and maintaining GTM, GA4, Firebase, and MMP tags for websites and apps.
  • Work with senior team members: Collaborate closely with senior team members to ensure proper tracking of user interactions, conversions, and campaign events.
  • Maintain tagging documentation: Help maintain tagging documentation and track implementation issues.

Marketing Analytics Reporting:

  • Create and maintain reports: Create and maintain marketing campaign reports using Excel and Google Analytics.
  • Prepare performance dashboards: Prepare weekly/monthly performance dashboards to track ad campaigns, conversions, and engagement trends.
  • Use data visualization: Use pivot tables, charts, and data visualization to summarize findings.
  • Identify inconsistencies: Identify inconsistencies in data and assist in troubleshooting issues related to reporting.

Platform Data Quality Support:

  • Assist in QA checks: Assist in quality assurance checks to verify accurate data tracking and marketing reports.
  • Collaborate with teams: Collaborate with teams to monitor campaign KPIs and data quality.

Collaboration Learning:

  • Work closely with teams: Work closely with digital marketing teams, analysts, and account managers to support campaign tracking needs.
  • Stay updated on best practices: Stay updated on best practices in tag management and marketing reporting.

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