Marketing Director

5 days ago


Bengaluru, Karnataka, India Sunny Side Up Full time

Sunny Side Up is a strategy-first, creative environment where ideas come before hierarchies. We're looking for a Marketing Director - Digital Channels to drive end-to-end digital marketing strategies and execution.

About the Role

You'll be responsible for owning the digital strategy across paid, owned, and earned channels to maximize brand growth and performance. This includes leading social media marketing, staying ahead of digital trends, and understanding new social media formats and platform updates.

  • Develop and maintain a deep understanding of social media, including organic growth strategies, content performance analytics, and platform-specific best practices.
  • Drive SEO strategies, including technical SEO, local SEO, and content-driven optimizations.
  • Analyze and decode advertising dashboards to fine-tune campaigns and improve conversions.

The ideal candidate has 3-5 years of experience in digital marketing, with a strong understanding of social media, platform algorithms, and viral content strategies. They should be able to interpret analytics, extract insights, and pivot strategies for better results. A data-driven mindset, creative thinking, and sharp audience targeting expertise are essential for this role.


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