Marketing Director

4 weeks ago

Bengaluru, Karnataka, India Best Infosystems Ltd. Full time
Director of Marketing – India_Bhartiya City, Bangalore_Full-Time

Position:

Director of Marketing – India
Location:

Bhartiya City, Bangalore
Job Type:

Full-Time

Job Description:
Who We Need:

Focused on creating value by driving exceptional performance.
To enable the business to exploit its potential and to lead the company successfully through this next phase of growth, we are seeking a strong Director of Marketing in Bangalore, India.
We are looking for an enthusiastic leader who will not only drive our regional marketing strategy, but also provide strategic leadership and leverage analytics to increase the brand value.
This is a fundamental role responsible for the leadership, strategy, growth and return on investment of our regional India Marketing team.

We have 6 key audiences across 3 categories that we serve:

1. Customers + prospects
2. Employees + prospects
3. Consultants + prospects

Core Competencies:
1. Brand Awareness & Strategy:
o Develop and implement a comprehensive regional brand strategy to increase visibility and establish as a market leader and employer of choice in the digital engineering services space.
o Oversee and refine brand messaging across all regional channels to ensure consistency, differentiation, and alignment with customer & jobseeker needs.
2. Demand Generation:
o Lead demand generation efforts to drive lead acquisition, conversion, and retention strategies across both inbound and outbound channels in India.
o Collaborate with the sales and business development teams to optimize lead funnels, ensure alignment between marketing and sales objectives and track ROI.
3. Lead Generation & Campaigns:
o Develop, execute, and optimize lead generation campaigns to support business development goals.
o Oversee digital marketing initiatives including SEO, SEM, email marketing, and content marketing to drive qualified leads and increase conversion rates.
o Manage marketing automation tools and lead nurturing systems to ensure sustained engagement with prospects.
4. Team Growth & Development:
o Build, scale, and mentor a high-performing marketing team, ensuring alignment with business objectives and growth targets.
o Provide coaching and professional development opportunities for team members to enhance their skills and productivity.
5. Cross Departmental Collaboration:
o Act as a liaison between marketing, sales, client engagement, recruiting and People Operations teams to ensure campaigns and initiatives are executed effectively.
o Collaborate with internal stakeholders to understand business priorities and adjust marketing strategies to support organizational sales and recruiting goals.
6. Campaign Execution & Resource Management:
o Manage the execution of high-impact marketing campaigns, ensuring proper resource allocation, timelines, and cross-functional collaboration.
o Ensure adequate bandwidth for mission-critical campaigns and business development objectives, optimizing resource allocation to meet timelines.
7. Performance Analysis & Reporting:
o Define and track key performance indicators (KPIs) for marketing initiatives and provide regular updates to senior management on campaign effectiveness.
o Utilize data and insights to refine strategies, improve campaign performance, and optimize ROI for each tactic.

Experience & attributes:

• 6+ years of Marketing leadership experience in IT products or services (solutions and staffing), with a proven track record of success in driving demand generation, lead generation, and brand awareness in a fast-paced environment.

• Degree in Marketing, Communication, or similar relevant field.

• Attract, empower and retain outstanding marketing talent.

• Create an "identity" for marketing in India that has social cohesion, emphasizes ROI and is a dynamic place to work.

• Maintain effective knowledge of market trends to identify future business opportunities.

• Work with and champion marketing cross-functionally across sales, solutions and delivery teams to drive both regional and global goals.

• High emotional intelligence, extraordinary creativity, data-driven & result-oriented.

• Sense of ownership and pride in your performance and its impact on the company's success.

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