Adobe Campaign Expert

7 days ago

India Gravity Infosolutions Full time
Job Title: Adobe Campaign Expert

Job Summary:

As an Adobe Campaign Expert at Gravity Infosolutions, you will play a vital role in designing, testing, and deploying Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, and Adobe Customer Journey Analytics. You will work closely with clients, developers, MarTech, project managers, Adobe consulting services, and end users to build a state-of-the-art Marketing Platform using Adobe Marketing suite of products.

Key Responsibilities:

* 10-12 years of experience in design, implementation, and support of Marketing automation systems using Adobe Solutions.
* Preferred technical skills are Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, and Adobe Customer Journey Analytics) and Adobe Ad Cloud.
* Innovative thinker and desire to help build out a new Consulting practice and be a pioneer.
* Design and implement solutions to resolve Marketing use cases using the Adobe Experience Platform solutions.
* Assessing/auditing existing client processes across the operations team and business ecosystems and recommending optimizations based on client objectives/goals, proven past successes, and industry best practices.
* Construct technical documentation of multiple solutions fitting client's industry standards, use cases, strategy, and technical needs.
* Break down Customer strategies into phased roadmaps according to priorities, industry best practices, technology prerequisites, and dependencies
* Use the latest best practice learning from the industry to help Customers ensure that marketing campaigns and solutions are fully integrated and fine-tuned via data-driven insights
* Aware about latest technology trends, innovations, and directions
* Oversee technical project delivery process with key contributors to help manage scope
* Maintain regular communication with both the customer and internal teams, and constantly manage customer expectations
* Achieve customer satisfaction through successful delivery of defined project scope and expanded partnership/ongoing engagements
* Design relevant multi-channel/multi-tactic diagrams/documentation to support the recommended approaches.
* Create marketing roadmaps necessary Use a deep understanding of audience segments to drive personalization and targeting
* Assist with solution project estimation, scope definition, and formulating project timelines. Oversee the delivery of multi-channel/multi-tactic digital solutions.
* Recommend management and governance policies using client constraints.
* Implement testing strategies (process, unit, stress, etc.) to validate adherence to specifications.
* Outline key performance objectives and methodologies for measurements of success
* Effectively engage internal and external technical, C-Suite, and senior leadership resources throughout the engagement lifecycle.
* Create internal and external knowledge sharing in the form of blog posts, whitepapers, best practices, methodologies, etc.
* Work as a core member of AEP Delivery Team and collaborate with Martech, product, and marketing team and fellow technologists to design develop and deliver frictionless multi-channel experiences.
* Build solutions leveraging the AI capabilities of AEP using Data Science Workspace attribution AI and Customer AI Participate in user story analysis elaboration and design.
* Help business understand attribution of marketing campaigns efficiently leveraging AEP Attribution AI in the analysis.

Technical Expertise:

* Good understanding of Adobe Launch for tag implementation and Web SDK/App SDK implementation for experience data modelling.
* Knowledge of data schemas and APIs and services in platforms GCP, Marketo etc..
* Build Proficient queries in Query Service for data mining Build XDM schemas, classes, data layer for batch and streaming datasets configure Source and Destination connectors build Segments and queries as per defined use cases.
* Knowledge of profiles, audience management, identities, and policies in AEP Platform.
* Sound knowledge of SQL querying and database schema and data type.
* Good understanding of diverse data sources, including websites, mobile apps, customer service interactions, and even CRM.
* Work with audience segments, crafting them based on behavioral insights, transactional data, and operational information.
* Excellent knowledge of Campaign management (including Email build, content template, fragment, journey design, orchestration, dynamic content & customer personalization using variant conditions and split the audience in AJO platform.
* Knowledge of HTML/JavaScript is preferred but not mandatory.
* Good knowledge of Adobe CJA Platform and its features.
* Knowledge of Adobe Target personalization tactics like Experience testing, multivariate testing etc..
* Good knowledge of Visual experience composer and form-based composer in Adobe Target.

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