Adobe campaign consultant- contract

1 month ago

India Gravity Infosolutions Full time

Role : Adobe Mid SME/Consultant & Adobe Sr.

SME / Consultant - Contract Positions:2 Duration : 6+ months Shift : IST Experience : 6+ Years Type : Contract Location : Remote Role Overview; As an Adobe Mid SME/Consultant & Adobe Sr.

SME / Consultant , you'll play a vital role in the design, testing, and deployment of Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, and Adobe Customer Journey Analytics.

Work closely with clients, developers, Mar Tech, project managers, Adobe consulting services, and end users to build a state-of-the-art Marketing Platform using Adobe Marketing suite of products.

Incumbent will mentor campaign developers and market ops team as needed and oversee projects from a multi-solutions Developer point.

Act as Lead Consultant on large, complex customer engagements that may involve multiple project teams from Adobe, Client, or partner organizations Roles & Responsibilities:  10-12 years of experience in design, implementation and support of Marketing automation systems using Adobe Solutions.

 Preferred technical skills are Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, and Adobe Customer Journey Analytics) and Adobe Ad Cloud.

 Innovative thinker and desire to help us build out a new Consulting practice and be a pioneer.

 Design and implement solutions to resolve Marketing use cases using the Adobe Experience Platform solutions.

 Assessing/auditing existing client processes across the operations team and business ecosystems and recommending optimizations based on client objectives / goals, proven past successes, and industry best practices.

 Construct technical documentation of multiple solutions fitting client’s industry standards, use cases, strategy and technical needs.

 Break down Customer strategies into phased roadmaps according to priorities, industry best practices, technology prerequisites and dependencies  Use the latest best practice learning from the industry to help Customers ensure that marketing campaigns and solutions are fully integrated and fine-tuned via data driven insights  Aware about latest technology trends, innovations and directions  Oversee technical project delivery process with key contributors to help manage scope  Maintain regular communication with both the customer and internal teams, and constantly manage customer expectations  Achieve customer satisfaction through successful delivery of defined project scope and expanded partnership / ongoing engagements  Design relevant multi-channel/multi-tactic diagrams/documentation to support the recommended approaches.

 Create marketing roadmap(s) necessary Use a deep understanding of audience segments to drive personalization and targeting  Assist with solution project estimation, scope definition, and formulating project timelines.

Oversee the delivery of multi-channel/multi-tactic digital solutions.

 Recommend management and governance policies using client constraints.

 Implement testing strategies (process, unit, stress, etc.) to validate adherence to specifications.

 Outline key performance objectives and methodologies for measurements of success  Effectively engage internal and external technical, C-Suite, and senior leadership resources throughout the engagement lifecycle.

 Create internal and external knowledge sharing in the form of blog posts, whitepapers, best practices, methodologies, etc.

 Work as a core member of AEP Delivery Team and collaborate with Martech, product and marketing team and fellow technologists to design develop and deliver frictionless multi-channel experiences.

 Build solutions leveraging the AI capabilities of AEP using Data Science Workspace attribution AI and Customer AI Participate in user story analysis elaboration and design.

 Help business understand attribution of marketing campaigns efficiently leveraging AEP s Attribution AI in the analysis.

Technical Expertise:  Good understanding of Adobe Launch for tag implementation and Web SDK / App SDK implementation for experience data modelling.

 Knowledge of data schemas and APIs and services in platforms GCP, Marketo etc..

 Build Proficient queries in Query Service for data mining Build XDM schemas, classes, data layer for batch and streaming datasets configure Source and Destination connectors build Segments and queries as per defined use cases.

 Knowledge of profiles, audience management, identities and policies in AEP platfrom  Sound knowledge of SQL querying and database schema and data type.

 Good understanding of diverse data sources, including websites, mobile apps, customer service interactions, and even CRM.

 Work with audience segments, crafting them based on behavioral insights, transactional data, and operational information.

 Excellent knowledge of Campaign management (including Email build, content template, fragment, journey design, orchestration, dynamic content & customer personalization using variant conditions and split the audience in AJO platform.

 Knowledge of HTML / Java Script is preferred but not mandatory.

 Good knowledge of Adobe CJA platform and its features.

 Knowledge of Adobe Target personalization tactics like Experience testing, multivariate testing etc..

 Good knowledge of Visual experience composer and form based composer in Adobe Target.

Communication & People management skills:  Strong verbal, presentation and written communication skills  Excellent problem-solving skills, with a demonstrated ability to identify issues, solve them quickly and well, and know when to rely on internal resources to assist  Strong conflict resolution and negotiation skills  Superb organizational skills to be able to coordinate complicated projects  Exceptional team building and team management skills, with proven experience managing virtual teams  Ability to manage in an environment of ambiguity with diverse stakeholders

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