Senior Digital Marketing Lead

2 weeks ago

Chennai, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Description:

As a Senior Digital Marketing Lead, you will be responsible for driving digital performance and growth through strategic marketing initiatives. You will oversee the performance of our website and blog, leading best practices in content architecture and on-page SEO to drive traffic and improve conversion rates.

Key Responsibilities:
  • Develop and execute paid media strategies across paid search, display, and paid social to drive efficient growth
  • Manage day-to-day execution and performance of web and digital campaigns, including budget allocation, landing page optimization, and reporting
  • Build and develop a web and digital testing playbook, implementing A/B and multivariate testing programs across the site and paid media to improve conversion and engagement
  • Manage a team of digital marketers, helping them prioritize impact-driving initiatives and grow their craft in performance marketing
Required Skills and Qualifications:
  • 6–8 years of experience in web marketing, digital performance marketing, or search marketing roles
  • Deep experience with SEO, paid media (Google Ads, , programmatic/display), and conversion rate optimization tactics
  • Experience managing website CMS platforms (Webflow, Word Press, or equivalent) and optimizing across landing pages, forms, and CTAs
  • Proficient in tools like Google Analytics (GA4), Google Search Console, Google Ads, Looker, or Hotjar/Full Story
Benefits:
  • Drive pipeline generated from the website and digital channels
  • Improve sitewide conversion rates through CRO and testing programs
  • Increase qualified traffic from paid and organic channels while maintaining or improving cost efficiency

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