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Programmatic Media Strategist
2 weeks ago
We are seeking an experienced Senior Media Strategist to lead our programmatic team.
Key Responsibilities:
- Develop and execute comprehensive media plans across Amazon DSP, CM360, and programmatic platforms.
- Collaborate with leadership to define operational processes, streamline workflows, and ensure efficiency.
- Identify skill gaps and resource allocation needs; work with leaders to align hiring or redistribution strategies.
- Serve as a key escalation point for client-facing teams on delivery, performance, and troubleshooting.
- Translate business challenges into digital solutions through structured planning and media intelligence.
- Coordinate with account managers to provide actionable insights and regular performance reports.
- Build trusted relationships with client stakeholders through proactive problem-solving, strategic input, and regular check-ins.
- Manage and mentor a team of specialists across Search, Social, Programmatic, and AdOps functions.
- Monitor team bandwidth, performance, and resource allocation to maintain delivery quality.
- Lead new client onboarding from brief intake, process alignment, team identification, to go-live.
Qualifications:
- 10+ years of experience in digital marketing with a proven track record of success in driving growth.
- Experience working with clients in US and APAC regions.
- Strong understanding of digital marketing channels, performance marketing, and best practices.
- Strong analytical skills to drive data-driven decisions and optimize performance.
- Excellent communication and collaboration skills.