Growth Media Strategist
1 day ago
Job Title: Digital Media Growth Manager
">About the Role:
We are seeking a highly skilled and experienced Digital Media Growth Manager to join our team. The ideal candidate will have a proven track record of growing and managing successful YouTube channels, with expertise in social media management tools and analytics platforms.
Key Responsibilities:
- Strategic Planning: Design and implement a robust YouTube strategy that focuses on growing kids' content channels. Develop tactics for audience growth, content planning, and maximizing engagement, while integrating efforts on Instagram and Facebook as supporting platforms.
- Content Creation & Management: Lead the scheduling and publishing of content. Ensure content aligns with YouTube's kids' policies and is optimized for algorithm performance.
- Performance Analysis: Analyze performance metrics using YouTube Studio and other third-party tools. Provide insights on watch time, retention, engagement, and growth, and adjust strategies to optimize results.
- Audience Engagement & Community Building: Monitor comments, interactions, and community engagement across platforms.
- Collaboration: Work closely with creative, marketing teams to produce visually engaging content.
- Compliance & Trends: Stay updated on the latest trends in YouTube's kids' content, new features, and platform updates.
Requirements:
- Bachelor's degree with at least 7+ years of experience in digital media management, with a demonstrated ability to grow and manage a YouTube channel (preferably kids) with over 1+ million subscribers.
- Expertise in algorithms, trends, and best practices for YouTube, Instagram, and Facebook.
- Experience with social media management tools and analytics platforms.
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