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13 hours ago
As the Head of Social Media for our organization, you will be responsible for driving brand visibility and community reach across various social media platforms. You will develop growth strategies to achieve revenue goals and follower milestones.
Key Responsibilities:
- Developing and executing 90-day growth roadmaps to drive revenue and follower growth
- Building viral campaigns and storytelling hooks tied to astrology and cultural moments
- Managing performance-driven funnels from social media to landing pages and conversions
- Tracking core KPIs such as reach, engagement, CTR, conversions, CAC, ROAS, and LTV from social media channels
- Mentoring designers, editors, copywriters, influencers, and agencies to expand community ecosystems on WhatsApp, Telegram, and closed groups
- Collaborating with Growth, Product, and Marketing teams to align social media efforts with revenue and brand goals
Requirements:
- 5-8 years of experience leading social media for high-growth consumer brands
- Proven track record of growing accounts from 100k to 1M+ or driving multi-crore revenue via social media
- Strong understanding of paid and organic integration (ads, influencer collabs, affiliate tie-ins)
- Excellent analytical and creative skills, including proficiency in Google Analytics and Meta Suite
- Prior experience in team building and agency management
- Passion for spirituality/astrology or openness to immerse in the category
Benefits:
- Direct visibility with CEO/Founder & CXO team
- A culture that rewards speed, execution, and real results—not vanity metrics
- Massive opportunity to build personal brand alongside scaling ours
About Us:
- We are a leading astrology ecosystem seeking a talented professional to lead our social media growth engine
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