Digital Advertising Specialist

6 hours ago

Udaipur, Rajasthan, India beBeeProgrammatic Full time ₹ 18,00,000 - ₹ 25,00,000
Job Description

We are a leading provider of innovative solutions in the field of digital advertising. As part of our team, you will play a crucial role in shaping the future of programmatic buying.

Our company is an integral part of a global media and advertising agency holding company, one of the largest in the world. Our branded networks and specialty firms provide a wide range of services, including advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services.

Our agency brands are consistently recognized as being among the world's creative best. We are growing rapidly and looking for talented professionals like you to be part of this journey.

  • Successfully manage day-to-day performance of campaigns across different demand-side platforms (DSPs) and related platforms.
  • Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders.
  • Manage campaigns on DSPs through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all key performance indicators (KPIs) are met (delivery, performance, revenue goals, etc.).
  • Work with the agency team to develop best-in-class solutions based on available technology.
  • Oversee media tracking and analytics setup and implementation.
  • Communicate day-to-day format, screen, inventory performance to clients and agencies as needed.
Required Skills and Qualifications

This may be the right role for you if you have:

  • 4 to 6 years of relevant experience in managing programmatic campaigns for large clients.
  • Expert-level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.
  • Proficient in Microsoft Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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