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Digital Media Planning Expert | Director

1 month ago

Gurgaon, Haryana, India GroupM Full time

Job Overview

As a Digital Media Planning Director at EssenceMediacom, you will be responsible for leading digital media planning efforts for our clients. This includes understanding client objectives, category/competitive trends for various product categories, and developing strategies to drive business results.

Key Responsibilities
  • Manage large teams on Performance (Biddable and Performance Display) from strategizing to delivery and client engagement.
  • Develop and strike partnership deals with key publishers and large affiliates.
  • Steer client review meetings on a regular basis.

Requirements
  • Excellent written and oral communication skills combined with outstanding presentation skills.
  • Understanding of programmatic landscape, including knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.).
  • Applied knowledge of 3rd party ad serving, website and tracking, and associated technologies.
  • Intermediate to advanced analytical skills, specifically relating to performance data and metrics.
  • Strong interpersonal and communication skills.
  • Problem-solving skills.
  • Awareness of the latest technology affecting digital advertising.

About Us

We are a global communications agency that leads with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.

At EssenceMediacom, we challenge conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.