Strategic Performance Marketing Professional

3 days ago

Hyderabad, Telangana, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,00,000

Job Overview

We are seeking a skilled Performance Marketer to join our high-impact marketing team. The ideal candidate will have 3 years of hands-on experience in performance marketing or digital advertising, preferably in IT services or B2B technology.

Key Responsibilities:

  • Plan and execute multi-channel B2B campaigns across paid channels including Google Ads, LinkedIn Ads, Meta, programmatic, and YouTube.
  • Manage lead generation campaigns focusing on KPIs like CAC, CPL, CTR, CVR, LTV, and ROAS.
  • Support GTM strategy development and execution for new services and campaigns in coordination with product and sales teams.
  • Continuously test and experiment with new ad formats, audience segments, and platforms to maximize efficiency.
  • Conduct funnel analysis, attribution modeling, and conversion tracking to evaluate campaign impact on business outcomes.
  • Collaborate with creative, content, and sales teams to ensure campaigns align with IT buyer journeys and business goals.
  • Prepare dashboards, reports, and presentations for leadership providing insights and recommendations for optimization.

Required Skills:

  • Strong understanding of paid media strategy, funnel optimization, go-to-market execution, and account-based marketing (ABM).
  • Proficiency in tools such as Google Analytics 4, Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, and Excel/Google Sheets.
  • Analytical mindset with strong problem-solving skills and the ability to turn data into actionable insights.
  • Strong communication and collaboration skills to work across creative, content, and sales teams.
  • A passion for technology-driven transformation and delivering measurable marketing results.

Benefits:

  • Opportunity to work with a leading IT services company.
  • Collaborative and dynamic work environment.
  • Professional growth and development opportunities.

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