Ecommerce Marketing Strategist

3 days ago


Gurgaon, Haryana, India PivotRoots Full time

We are seeking a seasoned E-commerce Marketplace Advertising Specialist to join our growing team in Gurugram. As an E-commerce Marketplace Advertising Specialist, you will be responsible for developing and executing data-driven advertising campaigns on Amazon and Flipkart to maximize brand visibility, drive traffic, and increase sales.

Key Responsibilities
  • Develop and implement comprehensive advertising strategies for Amazon MarketplaceAdvertising and Flipkart Ads platforms.
  • Conduct in-depth keyword research, identify negative keywords, find new opportunities and optimize campaigns for maximum Return on Ad Spend (ROAS).
  • Work with third-party tools such as Helium10, SellerApp, etc. to conduct keyword & competitor analysis, find out relevant metrics and create insights to be used for client presentations, campaign optimization, etc.
  • Work with First Party Tools such as Amazon Pi & Flipkart Iris to do keyword analysis, monitor Sales of Value (SOV), sales share and leverage the tool to ensure consistent business growth.
  • Manage campaign budgets effectively, monitor performance metrics, and make data-driven adjustments to optimize results.
  • Analyze and present campaign data to identify trends, opportunities, and areas for improvement.
  • Generate comprehensive weekly, monthly and custom reports that clearly communicate campaign performance and insights to stakeholders.
  • Stay up-to-date on the latest e-commerce advertising trends and best practices for both Amazon and Flipkart.
  • Collaborate with internal teams to ensure alignment and achieve overall business goals.
Requirements
  • 1-3 years of experience in managing e-commerce marketplace advertising campaigns, with a strong focus on Amazon Marketplace Advertising.
  • Excellent Excel skills.
  • Proven track record of success in driving sales growth through online advertising campaigns.
  • In-depth knowledge of keyword research, ad copywriting, campaign budgeting, reporting and bid optimization strategies.
  • Strong analytical skills with experience in using data to inform campaign decisions.
  • Excellent communication, presentation skills and client interaction.
  • Ability to work independently as well as collaboratively in a fast-paced environment.
  • Experience with Quick-commerce platforms (Blinkit, Zepto, Swiggy Instamart, BigBasket, etc) is a plus.
  • Experience of Cataloguing and Listing Optimization on Amazon Seller Central, Amazon Vendor Central, Flipkart Seller Central, Zepto Seller Portal, Blinkit Seller Portal, Myntra, etc is a plus.

The estimated salary for this role is ₹800,000 - ₹1,200,000 per annum, depending on experience and qualifications.



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