Digital Brand Strategist | FoodTech Platform

2 weeks ago


Bellary, Karnataka, India beBeeBrand Full time ₹ 20,00,000 - ₹ 25,00,000

About our organization:

A tech-driven platform connects local farmers with urban consumers, providing fresh produce and staples directly to their doors.

It combines sustainable agriculture with a direct-to-consumer retail model through online and offline channels.

Main Responsibilities:

  • Understand customer behavior and preferences to deliver successful campaigns.
  • Leverage data insights to drive product launches and growth.
  • Maintain a customer-first mindset across all communication touchpoints.
  • Develop holistic brand strategies to enhance awareness and engagement.
  • Collaborate with teams to launch new products and initiatives.
  • Analyze market trends to refine brand positioning.
  • Optimize digital presence for improved customer experience.
  • Pursue innovation and experimentation to stay competitive.
  • Evaluate performance using data-driven insights.

Requirements:

  • Minimum 5 years in the FMCG sector
  • 1-2 years in online brand management within a consumer-facing environment.


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