
Marketing Professional
4 days ago
We are seeking a driven professional to lead our offline marketing initiatives in Durgapur. As Marketing Lead, you will be responsible for executing strategic plans to drive student acquisition and brand awareness.
The ideal candidate will have hands-on experience in managing Above The Line (ATL) and Below The Line (BTL) marketing campaigns, organizing educational seminars, and building strong relationships with schools, colleges, and local stakeholders.
- Develop and execute comprehensive marketing strategies to enhance brand visibility and reputation.
- Plan and manage ATL activities such as hoardings, radio campaigns, newspaper ads, etc.
- Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
- Organize and manage seminars and workshops in educational institutions, including coordinating with schools, colleges, and coaching centers.
- Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
- Track campaign performance and optimize for better ROI.
- Manage vendor relationships, budgets, and logistics for on-ground events and campaigns.
- Conduct market research to identify trends, opportunities, and competitor strategies.
- Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
- 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
- Proven expertise in executing ATL & BTL campaigns and educational seminars.
- Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
- Excellent communication, negotiation, and team management skills.
- Self-starter with the ability to work independently and drive results.
This role offers a unique opportunity to make a significant impact in the education sector. As Marketing Lead, you will be part of a dynamic team dedicated to delivering high-quality learning solutions.
OthersIf you are a motivated professional looking to drive growth and success, we encourage you to apply for this exciting opportunity.
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