Education Marketing Specialist

2 days ago

Durgapur, West Bengal, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000

We are seeking a dynamic and driven professional to lead offline marketing initiatives for our centers in Durgapur.

Key Responsibilities:
  • Create and execute effective offline marketing strategies to drive student acquisition and brand awareness in Durgapur.
  • Plan and manage Above-the-Line (ATL) activities such as hoardings, radio campaigns, newspaper ads, etc.
  • Drive Below-the-Line (BTL) campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
  • Organize and manage seminars and workshops in educational institutions, including coordinating with schools, colleges, and coaching centers.
  • Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
  • Track campaign performance and optimize for better Return on Investment (ROI).
  • Manage vendor relationships, budgets, and logistics for on-ground events and campaigns.
  • Conduct market research to identify trends, opportunities, and competitor strategies.
  • Build brand visibility and trust within the local student and parent community.

In this role, you will have the opportunity to work closely with cross-functional teams to drive business growth and develop your skills in marketing strategy, campaign execution, and team management.

Requirements:
  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree is a plus.
  • 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
  • Excellent communication, negotiation, and team management skills.
  • Self-starter with the ability to work independently and drive results.

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