Digital Advertising Strategist

4 days ago


Bengaluru, Karnataka, India Amazon Full time
Job Description

Collaborate with Sales team to drive customer success for our US Local advertisers. As a Sr Ads Campaign Specialist, you are passionate about understanding business drivers for performance and engaging with internal partners to deliver on these key job responsibilities.

Key Responsibilities:
1. Collaborate closely with Sales Account Executives to determine optimal support for the customer portfolio.
2. Analyze data and trends to create meaningful insights for clients.
3. Implement solutions, track performance, and optimize against advertiser goals.
4. Report on key performance indicators and value delivered for customers.
5. Create proposals to represent solutions designed around client goals.
6. Become an expert on Amazon solutions and adapt recommendations based on advertiser needs.
7. Provide campaign management support across various platforms.
8. Optimize campaign performance that fulfills advertiser goals.
9. In-depth data analysis to develop actionable insights and recommendations for campaigns.

BASIC QUALIFICATIONS
2 years of programmatic advertising experience, technical and operational knowledge of multiple domain areas, including DSP, RTB, bid shading, machine learning optimization, ad verification, ad tracking, and ad attribution.
Experience in omni-channel marketing, search engine marketing, or search engine optimization.
Knowledge of DSP within ad platform architecture, bidding engines, second-price vs first-price auctions, pixel and tag managers, cookies, viewability, etc.
Experience with Excel.
Able to build strong relationships with stakeholders, clients, and communicate effectively in English, written and verbal.
University degree with an emphasis in Management, Marketing, Advertising, or Business.
An exceptional eye for detail, problem-solving skills, and ability to multitask.

PREFERRED QUALIFICATIONS
Amazon Ads Education Alliance course or workshop.
Experience with APIs and technical integrations.



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