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Digital Marketing Strategist

2 weeks ago

Bengaluru, Karnataka, India Digital Full time
Job Description:

As a Digital Marketing Strategist at our company, you will play a crucial role in shaping our clients' businesses by improving their online presence, driving customer acquisition, and increasing engagement. You will drive measurable growth through data-driven strategies and paid digital channels by optimizing and scaling campaigns across various platforms.

In this role, you'll work closely with cross-functional teams to develop and implement multi-channel strategies that align with overall marketing goals and core audience segmentation. You will utilize your expertise in Google Ads, Meta Ads, LinkedIn, and programmatic advertising platforms to facilitate performance marketing campaign optimization and leverage analytics and performance data to make real-time adjustments, maximizing ROI and reducing customer acquisition costs.

Responsibilities:
  • Facilitate performance marketing campaign optimization across paid search, display, social media, programmatic, and other digital channels to drive traffic, lead generation, and conversions.
  • Leverage analytics and performance data to make real-time adjustments, maximizing ROI and reducing customer acquisition costs.
  • Develop and implement multi-channel strategies that align with overall marketing goals and core audience segmentation.
  • Maintain detailed performance reports, identifying trends and insights to continuously improve campaigns and inform future strategies.
  • Conduct A/B tests on creative, targeting, and landing pages to continually improve performance.

Requirements:
  • Previous experience in performance marketing with a proven track record of managing and optimizing paid digital campaigns.
  • Expertise in Google Ads, Meta Ads, LinkedIn, and programmatic advertising platforms.
  • Strong understanding of data analytics, conversion optimization, and tracking tools (e.g., Google Analytics, SEMRush, etc.).
  • Ability to work with cross-functional teams and manage multiple projects in a fast-paced environment.
  • Excellent communication and reporting skills, with an emphasis on presenting performance data and actionable insights.