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Digital Advertising Strategist

2 weeks ago

Bengaluru, Karnataka, India Employ Full time

Employ seeks a Digital Advertising Strategist to lead the development and execution of high-performing Meta ad campaigns.

The ideal candidate will have in-depth knowledge of Meta Pixel, experience with catalogue ads and lead-based campaigns, as well as technical skills in Meta Ads Manager, audience segmentation, and campaign optimization.

Responsibilities:

  • Develop and manage Meta ad campaigns with engaging creatives and effective targeting.
  • Monitor metrics, conduct A/B tests, and refine strategies based on data insights.
  • Efficiently allocate budgets, optimize CPA & ROAS, and provide performance reports.
  • Work with cross-functional teams, stay updated on industry trends, and refine ad strategies.

Requirements:

  • In-depth understanding of Meta Pixel.
  • Experience with catalogue ads and lead-based campaigns.
  • Technical skills in Meta Ads Manager, audience segmentation, and campaign optimization.
  • Familiarity with Advantage+ campaigns.
  • Bonus: Experience with Google Ads, programmatic advertising, or other digital platforms.