
Healthcare Digital Marketing Expert
10 hours ago
The Performance Marketing Specialist will be responsible for formulating, executing, and optimizing paid campaigns across digital platforms to drive patient engagement, appointments, and brand awareness for healthcare services.
- Develop and manage paid campaigns on Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
- Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.
- Monitor and analyze campaign performance and prepare weekly/monthly reports.
- Optimize landing pages, ad creatives, and funnels for conversion rate improvement.
- Collaborate with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.
Requirements:
- Bachelor's/Master's in Marketing, Business, or related field.
- 2–5 years of proven experience in performance marketing, preferably in healthcare or medical services.
- Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
- Experience with lead generation, funnel optimization, and conversion tracking.
We offer a dynamic work environment where you can grow professionally and make a meaningful impact in the healthcare industry. If you have a passion for performance marketing and are looking for a new challenge, we encourage you to apply.
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