CRM System Optimization Specialist

3 days ago

Solapur, Maharashtra, India beBeeCustomer Full time ₹ 80,00,000 - ₹ 1,20,00,000
Job Description:

We are seeking an experienced Customer Relationship Management (CRM) Professional to oversee and optimize our LeadSquared CRM system. This role will be responsible for driving customer engagement, retention, and revenue growth by ensuring effective use of the CRM, maintaining data integrity, and delivering actionable insights.

Key Responsibilities:
  • Cross-Functional Collaboration: Work closely with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies.
  • Data Quality Control: Ensure that customer and lead data remains accurate, updated, de-duplicated, and secure.
  • Lead Management: Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared automation and scoring features, and nurturing them through the sales funnel.
  • Training & Support: Train internal users on best practices for using LeadSquared and offer ongoing troubleshooting and support.
Required Skills & Qualifications:
  • Bachelor's degree in marketing, business, IT, or related field.
  • 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage.
  • Proficiency in CRM platforms and workflow automation.
  • Strong analytical and data-driven decision-making ability.
  • Excellent communication, training, and cross-team collaboration skills.
  • Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.

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