Digital Influencer Marketing Expert

16 hours ago

Thiruvananthapuram, Kerala, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,00,000

**Influencer Marketing Specialist**

This role is responsible for executing and optimizing influencer marketing campaigns. The successful candidate will identify potential influencers, build relationships, and analyze performance metrics to ensure campaign success.

  • Key Responsibilities:
  • Research and identify suitable influencers across various social media platforms that align with the brand's target audience and values.
  • Conduct outreach to potential influencers, introducing them to the brand and discussing collaboration opportunities.
  • Develop and execute influencer marketing strategies and campaigns.
  • Coordinate logistics of influencer collaborations, including content creation, posting schedules, and deliverables.
  • Evaluate influencer content for alignment with brand guidelines and campaign objectives.
  • Establish and maintain strong relationships with influencers and their management teams.
  • Serve as primary point of contact for influencers during campaign execution.
  • Ensure influencers are well-informed about the brand, product features, and campaign goals.
  • Analyze key metrics such as engagement rates, reach, impressions, and conversions to assess campaign effectiveness.
  • Prepare detailed reports and provide insights and recommendations for future campaigns.
  • Collaborate closely with the marketing team to align influencer campaigns with broader marketing strategies.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-3 years of experience in influencer marketing, social media marketing, or a related role.
  • Strong understanding of social media platforms and influencer marketing trends.
  • Excellent communication and interpersonal skills.
  • Able to manage multiple projects and deadlines simultaneously.
  • Proficient in using social media analytics tools and marketing software.
  • Creative thinker with a passion for digital marketing and social media.

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