Senior Brand Manager
2 weeks ago
1. Marketing Strategy & Brand Positioning
">- Develop comprehensive marketing plans to enhance brand recognition and business growth.
">- Ensure brand consistency across all platforms and marketing channels.
">- Identify new market opportunities and create strategies for penetration and expansion.
">2. Market Research & Competitive Intelligence
">- Conduct detailed market research to understand customer behavior, industry trends, and competitor strategies.
">- Provide data-driven recommendations to optimize marketing campaigns and business positioning.
">- Continuously analyze and adapt to changing market dynamics.
">3. Digital & Offline Marketing
">- Lead digital marketing initiatives, including SEO, SEM, PPC, content marketing, and social media campaigns.
">- Plan and execute traditional marketing efforts such as print media, outdoor advertising, trade shows, and corporate events.
">- Leverage omnichannel marketing strategies to maximize brand reach.
">4. Lead Generation & Sales Collaboration
">- Work closely with the sales team to generate high-quality leads and improve conversion rates.
">- Develop and implement B2B and B2C marketing campaigns to drive customer engagement and retention.
">- Enhance the marketing funnel for optimized customer acquisition and revenue growth.
">5. Stakeholder & Vendor Management
">- Manage and coordinate with external agencies, media partners, and marketing vendors.
">- Collaborate with internal teams to ensure marketing objectives align with corporate goals.
">- Build and maintain relationships with industry leaders, influencers, and key stakeholders.
">6. Budget Management & Performance Metrics
">- Oversee the marketing budget, ensuring cost-effective allocation of resources.
">- Track and analyze key marketing performance indicators (KPIs) to drive continuous improvements.
">- Generate detailed performance reports for leadership review and decision-making.
">Key Requirements
">To succeed in this role, you will need:
">- ">
- Minimum 5 years of experience in marketing, preferably in Manufacturing or Corporate sectors.">
- MBA in Marketing (preferably from IIM).">
- Proven experience in brand management, market research, and digital marketing.">
- Strong analytical mindset with expertise in marketing data analysis and campaign optimization.">
- Hands-on experience in B2B lead generation, customer acquisition, and corporate communication.">
- Excellent leadership, team management, and stakeholder engagement skills.">
- Strong communication, negotiation, and problem-solving abilities.">
Benefits
">At Webingo, we offer a range of benefits to support your career development and well-being.
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