Brand Manager
2 weeks ago
Position: Brand Manager
Location: Phoolbagan, Kankurgachi, Kolkata
Experience Required: 5-7 years
Compensation: ₹6 - 7 LPA (Based on last drawn salary)
Qualification: MBA in Marketing from a recognised university
KEY RESPONSIBILITIES:
Brand Strategy & Development
- Spearhead the "Dil ki Choice" campaign implementation across priority districts
- Develop comprehensive marketing strategies for all product categories (Mustard, Soyabean, Sunflower, and Rice Bran oils)
- Ensure brand consistency across all touchpoints while tailoring communications to regional sensibilities
District-Level Marketing
- Lead marketing efforts in priority districts (Presidency Division and Midnapore Division)
- Implement district-specific activation plans focused on product-specific growth opportunities
- Optimize marketing budget allocation across districts based on growth potential
Trade Marketing & Distribution
- Enhance retail visibility through window displays and dealer boards
- Develop and execute retailer engagement programs to strengthen distribution
Consumer Engagement
- Design culturally resonant activations that connect with Bengali women
- Ensure communications reflect both traditional values and modern aspirations
- Oversee sampling programs and community activations
Creative Development
- Manage relationship with creative agency partners
- Ensure all creative materials effectively communicate "Dil ki Choice" positioning
- Review and approve creative assets across all marketing channels
Budget Management
- Oversee Rs. 120-150 million annual marketing budget
- Ensure optimal allocation across districts, product categories, and marketing channels
- Track ROI metrics and adjust spending based on performance
Research & Consumer Insights
- Utilize market research to understand Bengali women consumers
- Translate consumer insights into actionable marketing strategies
- Monitor brand health metrics and competitive landscape
Stakeholder Management
- Coordinate with cross-functional teams including sales, production, and finance
- Manage external agency partners (creative, media, activation)
- Report to senior management on marketing initiatives and outcomes
Performance Tracking
- Set and achieve market share growth targets by district and product
- Monitor key brand metrics including awareness, consideration, and loyalty
- Analyze campaign effectiveness and optimize based on results
New Product Development
- Provide market insights for product refinements (e.g., "perfect pungency" for mustard oil)
- Support packaging refresh initiatives across product variants
- Identify new product opportunities based on consumer need
KEY SKILLS REQUIRED:
- Strong strategic thinking and analytical abilities
- Excellence in stakeholder management and agency coordination
- Deep understanding of Bengali culture and consumer behaviour
- Proven track record in FMCG brand management
- Exceptional budget management and ROI optimization skills
- Creative problem solving and innovative thinking
- Strong leadership and team management capabilities
COMPETENCIES:
- Results-oriented with ability to drive growth in competitive markets
- Customer-centric mindset focused on consumer needs
- Excellent communication and presentation skills
- Collaborative approach to working across departments
- Adaptability and responsiveness to market dynamics
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