Marketing Product Strategist

5 days ago

Mumbai, Maharashtra, India beBeeProduct Full time ₹ 9,00,000 - ₹ 12,00,000

As a seasoned marketing professional, you will play a pivotal role in spearheading the product marketing strategy for our B2B spend management solution.

About the Opportunity

This is an exciting newly created role where you will be responsible for crafting and executing go-to-market plans, developing compelling messaging, and driving sales growth.

Key Responsibilities
  • Develop and execute a comprehensive product marketing strategy that aligns with business objectives.
  • Conduct market research and competitive analysis to identify opportunities and position the product effectively.
  • Design and implement marketing campaigns across multiple channels to engage the target audience.
  • Collaborate with cross-functional teams to generate leads and close deals.
  • Monitor and measure the success of product marketing initiatives.
Requirements
  • Minimum 3 years of experience in SaaS product marketing, preferably in the B2B space.
  • Strong understanding of the product marketing lifecycle, from go-to-market strategy to launch execution.
  • Experience in developing and executing marketing campaigns across multiple channels.
  • Excellent writing and communication skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.
Desirable Qualifications
  • Background in fintech or related industries.
  • Experience with B2B lead generation and sales.
  • Proficiency in marketing automation tools.

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