Digital Marketing Specialist for E-commerce Growth

12 hours ago

Pune, Maharashtra, India Digikore Digital Full time

About Digikore Digital

We are a results-driven digital marketing agency with a focus on helping e-commerce and B2C brands thrive in the digital landscape. Our team creates engaging social media strategies that drive brand growth and leverage the power of user-generated content (UGC) to build trust and community.

Job Overview

We're seeking an experienced Digital Marketing Specialist to join our team. As a key member of our social media strategy team, you will be responsible for developing high-impact strategies across social platforms that resonate with online consumers and maximize engagement through UGC, influencer partnerships, and organic content.

Main Responsibilities:

  • Develop Social Media Strategies for E-commerce Growth: Create and implement social media strategies that drive traffic, sales, and customer loyalty for e-commerce brands.
  • Drive UGC and Community Engagement: Encourage and curate user-generated content that highlights product use and builds brand authenticity. Foster a community of brand advocates by engaging with followers, facilitating discussions, and resharing UGC on brand channels.
  • Content Strategy and Planning: Collaborate with content creators, designers, and photographers to produce visually appealing, on-brand content (stories, reels, posts) that drives e-commerce engagement. Manage content calendars to ensure a steady stream of engaging, trend-aligned content that resonates with the target audience.
  • Influencer Partnerships and Brand Collaborations: Identify, engage, and manage relationships with influencers and micro-influencers to amplify reach and drive product awareness. Develop collaborative campaigns that feature UGC and resonate with e-commerce consumers, encouraging sharing and word-of-mouth growth.
  • Analytics and Performance Tracking: Utilize analytics tools to track and report on social media performance, providing insights on engagement, reach, conversion, and UGC impact. Optimize social media strategies based on performance data, with a focus on maximizing ROI and growth for e-commerce brands.

Requirements:

  • Experience: A minimum of 4-5 years of experience in social media strategy, with proven success in the e-commerce sector, ideally within a digital marketing agency or similar setting.
  • Platform Proficiency: Advanced knowledge of key social media platforms (Instagram, TikTok, Pinterest, etc.) and tools like Meta Business Suite, analytics software, and scheduling tools.
  • Creative Eye and Brand Storytelling Skills: Ability to craft engaging, on-brand content that inspires UGC and fosters brand loyalty.
  • Data-Driven Mindset: Strong analytical skills, with experience in using data to optimize strategies and report on social media performance.
  • Communication and Collaboration: Excellent communication skills, with experience working cross-functionally to execute cohesive social strategies.

Estimated Salary: ₹800,000 - ₹1,200,000 per annum, depending on experience and qualifications. We offer a competitive salary package and opportunities for growth and professional development in a dynamic and innovative work environment.

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