Global Apparel Strategist

12 hours ago


Erode, Tamil Nadu, India beBeeFashion Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title:

Brand Strategy Director - Woven Casual Shirts

About the Role:

We are seeking a highly experienced Brand Strategy Director to lead our global woven casual shirts business. This senior role offers the opportunity to work with top international brands and drive strategic growth across marketing, merchandising, and client engagement.

This is an excellent chance for a seasoned professional to build on their expertise in woven apparel marketing & merchandising. If you have a proven track record of success in driving brand growth and developing effective marketing strategies, we want to hear from you

Key Responsibilities:
  • Develop and execute comprehensive brand strategies for 100% woven casual shirts in international markets
  • Nurture strong relationships with top global fashion brands and leverage these connections to drive business growth
  • Drive product development & merchandising processes – from trend research to delivery
  • Provide expert guidance on woven fabrics, trims, and wash techniques
  • Mentor and lead a high-performing team of marketing & merchandising professionals
Requirements:
  • Bachelor's/Master's degree in Textile Engineering, Fashion Technology, or Business Management
  • 15+ years of experience in woven apparel marketing & merchandising with a strong international background
  • Strategic mindset with commercial acumen and a deep understanding of the fashion industry
  • Excellent communication, negotiation, and leadership skills


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