Senior Manager
3 weeks ago
Job Summary
As a Senior Manager - Sales and Marketing Leader at Diageo, you will be responsible for leading a team to deliver and outperform set targets in the CSD market. Your key objectives will include developing and maintaining sales and marketing business plans, designing and monitoring individual and team sales objectives, and ensuring the team has the right tools, capability, and motivation to succeed.
Key Responsibilities
1. Strategy and Planning
• Develop and maintain sales and marketing business plans to achieve set targets.
• Design and monitor individual and team sales objectives on a monthly, quarterly, and annual basis.
2. Grow Market Share
• Regularly conduct retail outlet audits to study market share movements and track market share.
• Concentrate on strong tracks for volume growth and weak tracks to build brand image and generate growth.
3. People and Organization
• Develop the team through motivation, counselling, skills development, and product knowledge development.
• Establish a process for monitoring individual and team performance through proper reporting and communication mechanisms.
4. Promotions
• Design and execute volume promotions and special offers to achieve short-term and long-term volume objectives.
• Plan and execute consumer-centric activities to generate trials and increase penetration.
5. Retail Outlet Management
• Ensure the implementation of RTC at retail outlets in the territory/state.
• Maintain organization standards regarding quality, distribution, visibility, promotion, price, and persuasion at the outlet.
6. Stock, SKU, and Depot Management
• Set clear objectives for the team regarding width and depth of distribution at the retail universe.
• Manage new product launches in the region.
Qualifications
MBA in Sales and Marketing, 7+ years' experience in Sales.
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