Digital Experience Expert

2 days ago

Vellore, Tamil Nadu, India beBeeCustomer Full time ₹ 1,80,00,000 - ₹ 2,50,00,000
Job Title: Digital Customer Experience Lead

The role of the Digital CX Lead is to oversee and drive the customer experience across web and mobile platforms. This involves ensuring seamless, secure, and high-performing customer journeys through integration with backend APIs.

This includes:

  • Defining and owning the roadmap for digital CX across web and mobile platforms.
  • Translating product requirements into backlog items and sprint deliverables.
  • Driving sprint planning, backlog grooming, UAT, and production releases.
  • Ensuring feature parity and phased rollouts across iOS, Android, iPadOS, and web.

Tech Readiness & System Integration

  • Validating technical feasibility and breaking down requirements for engineering teams.
  • Working with developers on API contracts, secure integrations, and performance optimization.
  • Overseeing CI/CD, app store submissions, and release checklists for mobile/web.
  • Ensuring accessibility, SEO, SSR readiness, and PWA optimization.

Customer Journey & Experience Optimization

  • Collaborating with design and platform leads to ensure OS-native UI/UX.
  • Embedding analytics, crash reporting, funnels, and in-app communication tools.
  • Partnering with MarTech to design push campaigns, personalization, and customer journey tracking.

Stakeholder & Release Management

  • Acting as the single point of contact for Product, Engineering, QA, and Design teams on CX delivery.
  • Coordinating regression testing, cross-browser/device testing, and QA cycles.
  • Establishing release playbooks, rollback strategies, and incident management protocols.
  • Tracking KPIs such as app ratings, funnel performance, crash rates, and adoption metrics.

Required Skills & Competencies

  • A strong grasp of web (React/Next.js) and native mobile ecosystems.
  • Familiarity with API contracts, backend integrations, and middleware interactions.
  • Hands-on experience with app lifecycle tools.
  • A proven ability to bridge business requirements and engineering delivery in agile environments.

Skills are a must-have for delivering value.

We seek a skilled professional with hands-on experience in app development.

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