
Digital Performance Marketing Specialist
2 days ago
Digital Marketing & Web Development Agency
At BeBran Digital, we engineer growth by leveraging data-driven performance marketing strategies. As a fast-growing agency, we're seeking a skilled Meta Ads Expert to drive campaign success across Google Ads and Facebook.
Key Responsibilities:
- Plan, execute, and optimize paid campaigns across Facebook & Instagram Ads Manager.
- Conduct audience research and create targeted campaigns for conversions, leads, and brand awareness.
- Develop and test ad creatives, copy, and formats (image, carousel, video, reels, etc.).
- Manage campaign budgets, bids, and daily ad spends to ensure ROI.
- Track KPIs like CTR, CPC, CPL, ROAS, and optimize campaigns accordingly.
- Set up retargeting, lookalike audiences, and advanced custom audience strategies.
- Coordinate with design/content teams for creatives aligned with campaign goals.
- Monitor competitor ad strategies and suggest improvements.
- Run A/B testing for ad copies, creatives, and targeting.
- Prepare campaign performance reports and present insights with actionable recommendations.
Requirements:
- 2+ years of experience managing performance campaigns on Meta Ads.
- Hands-on experience with Business Manager & Facebook Ads Manager.
- Strong understanding of CPC, CPM, ROAS, and attribution models.
- Ability to analyze data, spot trends, and make informed decisions quickly.
- Experience in retargeting & remarketing campaigns.
- Strong copywriting sense for ads and ability to brief creatives effectively.
- Agency experience preferred but not mandatory.
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