
Marketing Ambassador
1 week ago
Influencer Marketing Role
Sotrue, a glow-first beauty brand, seeks a skilled professional to drive influencer-led initiatives.
This is an opportunity to enhance brand visibility and credibility through impactful collaborations and campaigns.
- Develop targeted marketing strategies tailored to the beauty, skincare, and grooming categories.
- Identify, engage, and manage influencers/content creators with a focus on beauty, lifestyle, and wellness.
- Purpose-driven campaigns will be designed around product launches, festive seasons, and ongoing brand initiatives.
- A collaborative approach will be taken to design engaging influencer briefs and ensure alignment with brand objectives.
- Negotiate contracts and ensure timely deliverables while maintaining relationships with key stakeholders.
- Monitor campaign performance, generate insights, and optimize future initiatives.
- Stay up-to-date with trends in the beauty and personal care influencer space to maintain Sotrue's competitive edge.
Key Qualifications:
- 2-3 years of experience in influencer marketing, preferably with beauty or lifestyle brands.
- A proven track record of managing successful influencer campaigns.
- A deep understanding of content marketing, creator trends, and Instagram-first strategies.
- Excellent communication, relationship-building, and negotiation skills.
- Familiarity with influencer tools and campaign analytics.
- The ability to thrive in a fast-paced startup environment.
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