Digital Marketing Strategist

2 days ago

Kanpur, Uttar Pradesh, India beBeeCampaign Full time ₹ 20,00,000 - ₹ 25,00,000

Campaign Manager Role

We are seeking an experienced professional to manage multi-channel campaigns. The successful candidate will be responsible for designing, building, and deploying end-to-end campaign workflows across various platforms.

  • Campaign Execution: Manage targeting, segmentation, and personalization for optimal campaign outcomes.
  • Segmentation & Targeting: Utilize data models and query capabilities (SQL) to create targeted customer segments. Leverage behavioural, transactional, and demographic data for effective audience building.
  • Personalization & Templates: Configure personalization blocks, dynamic content, and message templates to enhance campaign effectiveness.
  • Campaign Optimization & Reporting: Monitor campaign performance, conduct A/B testing, and provide insights for optimization. Generate reports and dashboards for stakeholders.
  • Cross-Functional Collaboration: Partner with data, analytics, and IT teams to ensure smooth campaign execution.

Requirements:

  • 3–7 years of experience in Adobe Campaign campaign execution and management.
  • Strong knowledge of email marketing best practices.
  • Experience with SQL and JavaScript for segmentation and audience building.
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.
  • Understanding of data flows, customer journeys, and campaign automation.
  • Familiarity with multi-channel orchestration.
  • Strong analytical skills and experience working with reporting & campaign optimization.
  • Ability to collaborate with marketing, data, and technology teams.
  • Excellent communication and project management skills.

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