Digital Marketing Strategist

We are seeking a highly data-driven and growth-focused professional to own and execute our multi-channel digital marketing strategy.

You will be responsible for driving measurable business results through paid media, with a primary focus on Google Ads, Meta Ads, and other performance channels.

• This role is ideal for someone who combines analytical expertise with creative problem-solving, has a proven track record of optimizing ROI, and thrives in a fast-paced, results-oriented environment.

Key Responsibilities:

• Plan, execute, and optimize multi-channel performance marketing campaigns across Google, Facebook/Instagram, LinkedIn, YouTube, and other relevant platforms.
• Drive lead generation, customer acquisition, and revenue growth while meeting or exceeding defined ROI targets.
• Manage end-to-end campaign execution — including audience segmentation, and creative briefing, A/B testing, budget pacing, and ongoing performance tracking.
• Analyse and report campaign performance, delivering actionable insights to improve key metrics such as CAC, ROAS, CTR, and CPL.
• Collaborate closely with design, content, tech, and sales teams to ensure cohesive messaging and maximize conversion rates.
• Stay ahead of industry trends, emerging tools, and best practices in performance marketing to maintain a competitive edge.
• Partner with design and tech teams to optimize landing pages and conversion funnels for higher engagement and conversion.
• Manage and optimize ad tech tools, pixels, tracking tags, attribution models, and marketing automation workflows effectively.
• Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared.
• Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance.
• Take responsibility for ensuring projects are delivered on time and within scope.
• Communicate with clients about projects both remotely, and in-person.

Required Skills and Qualifications:

• Proficient in planning, executing, and optimizing campaigns across Display, Social, and App platforms to drive CAC, ROAS, and user acquisition.
• Deep hands-on expertise in Google Ads (Search, Display, YouTube), Facebook Ads Manager, Google Analytics (GA4).
• Skilled in conversion rate optimization (CRO), A/B testing, and landing page optimization.
• Experience setting up and troubleshooting tracking pixels (GA4, Google Ads, Meta, Floodlights) for accurate data capture across web and mobile (iOS/Android).
• Strong analytical skills with expertise in Google Analytics configuration (goals, filters, events) and building actionable reports/dashboards using GA, Excel, and other analytics tools.
• Ability to analyze user behavior, conversion funnels, and drop-off points to identify and implement performance improvements.
• Strategic thinker with attention to detail and the ability to execute at speed.
• Strong collaboration skills with product, tech, and creative teams to align tracking, creative assets, and landing pages with business goals.
• Excellent verbal and written communication skills.

Education and Experience:

• Possess a bachelor's degree in technology, information systems, marketing, business, or equivalent degree and related experience.
• Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing.
• Experience in an agency set up would add value to the role.
• Certification in Google Ads or other relevant digital marketing certifications is a plus.