Key Player in Digital Adoption Strategy

2 weeks ago


Bengaluru, Karnataka, India Whatfix Full time
Unlock the Potential of Software with Whatfix

We are seeking a seasoned Senior Product Marketing Manager to spearhead our digital adoption strategy. In this role, you will work closely with product and solutions teams to craft compelling narratives, messaging, and positioning for our cutting-edge features.

About Us

Whatfix is a pioneering data-driven digital adoption platform that empowers organizations to maximize software benefits. Our innovative solution provides interactive overlays, real-time guidance, self-help support, and user feedback, enabling scalable success with technology and maximizing productivity.

With a global presence in seven offices and a strong backing from marquee investors, we have raised $140 million to date. We are committed to delivering exceptional value to our Fortune 500 clients worldwide.

Job Description
  • Develop go-to-market strategies in collaboration with marketing and sales teams to drive awareness and increase mindshare with key personas.
  • Understand market trends, persona insights, and industry developments to translate them into continuous improvements for our go-to-market strategies.
  • Identify innovative ways to engage prospects and differentiate our product and organization through assets and sales levers.
  • Work closely with Demand Generation on performance marketing campaigns, events, SEO, and web design.
Requirements
  • Ambitious owner mentality and an entrepreneurial drive.
  • High attention to detail and ability to manage multiple priorities simultaneously.
  • Self-starter with a bias for action; can make things happen in a fast-paced environment.
  • Effective storyteller who can engage audiences and keen observer of market trends.
  • Curious to analyze industry, product, and market trends, as well as metrics and numbers.
  • MBA degree with 7+ years of experience.
  • 4+ years of experience in B2B SaaS organizations with a global customer base or in content/brand marketing.
Perks and Benefits (India)
  • Best-in-class medical insurance coverage.
  • Free lunch & dinner buffet.
  • Doorstep cab drop facility.
  • Education sponsorship.
  • Internal job transfer & global mobility programs.
  • Scope to represent Whatfix at global events.

We strive to live and breathe our Cultural Principles, encouraging employees to demonstrate core values like Customer First, Empathy, Transparency, Fail Fast & Scale Fast, No Hierarchies for Communication, Deep Dive & Innovate, Trust, Do it as you own it. We are an equal opportunity employer and value diverse people because of and not in spite of differences.



  • Bengaluru, Karnataka, India Awign Expert Full time

    At Awign Expert, we are seeking an exceptional Digital Adoption Consultant to join our team. In this role, you will work closely with our global customers to identify their target audience training needs and develop actionable insights to improve digital adoption.The ideal candidate will have a good technical background, with experience in solutions,...


  • Bengaluru, Karnataka, India Whatfix Full time

    Whatfix is the leading Digital Adoption Platform (DAP) for Enterprises. Our innovative solution helps accelerate product adoption and reduce support/training efforts by providing Contextual and Step-by-Step guidance inside any web application at the exact time a task is being performed.Our global Customer Success team, comprising around 80+ members across...


  • Bengaluru, Karnataka, India Awign Expert Full time

    About Awign Expert:We are a newly launched business division of Awign, a pioneer and largest player in the Gig Economy in India. Our vision is to uplift millions of careers.Our platform helps businesses hire, assess, and manage high-skilled resources for gig-based projects. We provide our experts with a gateway to work for and build a freelance or consulting...


  • Bengaluru, Karnataka, India Whatfix Full time

    About WhatfixWe are the #1 Digital Adoption Platform (DAP) for Enterprises, empowering anyone to have successful experiences with technology.We strive to live by our motto - 'Hustle Mode ON'!Recognized among the top 20 B2B tech companies worldwide.With YoY revenue growth of over 65 %, we've been named among the fastest-growing SaaS companies globally.We're...


  • Bengaluru, Karnataka, India Whatfix Full time

    About WhatfixWhatfix is the leading Digital Adoption Platform for Enterprises, transforming the way Learning content and Application Support are consumed. We empower large enterprises to accelerate product adoption and reduce support/training efforts by providing Contextual and Step-by-Step guidance inside any web application at the exact time a task is...


  • Bengaluru, Karnataka, India Whatfix Full time

    About WhatfixWhatfix is the leading Digital Adoption Platform for Enterprises. We empower users to achieve successful experiences with technology, driving knowledge, capability, and productivity for individuals and organizations.We have five global offices and work with Fortune 500 companies worldwide. With $140 million in funding and backing from top...


  • Bengaluru, Karnataka, India Novozymes Full time

    Company OverviewWelcome to Novozymes, a global leader in biological solutions. Our IT division is responsible for developing and supporting our digital platforms, with a team of over 170 members spread across the globe.About the RoleWe are seeking a skilled Cloud Adoption Specialist to join our Digital Solutions IT team in Bangalore, India. As a key member...


  • Bengaluru, Karnataka, India TribolaTech Inc Full time

    TribolaTech Inc is seeking an experienced Digital Adoption Platform (DAP) Engineer to join our team. The estimated salary for this role is between $120,000 and $180,000 per annum, depending on experience.Company OverviewWe are a leading technology company that specializes in digital adoption solutions. Our team is passionate about delivering innovative...


  • Bengaluru, Karnataka, India KreditBee Full time

    About KreditBeeWe are a dynamic company looking for talented individuals to join our team. Our mission is to deliver objective results and optimize credit strategy.


  • Bengaluru, Karnataka, India Whatfix Full time

    Are you ready to revolutionize the way software is adopted?About WhatfixWe are a data-driven digital adoption platform (DAP) that empowers organizations and users to maximize software benefits.Our interactive overlay guides users with real-time guidance, self-help support, and user feedback. With product analytics and AI, we enable scalable success, boosting...


  • Bengaluru, Karnataka, India MeitY- nasscom Center of Excellence Full time

    **Job Summary:**We are seeking an experienced professional to join our team as a MSME Digital Adoption Specialist. This role is responsible for connecting with industry leaders, proposing advanced technical solutions, and facilitating workshops and events to support MSMEs.**Key Responsibilities:**Connect with MSME industry leaders to understand their...


  • Bengaluru, Karnataka, India Nbyula - Skillizens without Borders Full time

    About the RoleWe are seeking a highly skilled and driven Key Player in Global Product Operations to join our team at Nbyula - Skillizens without Borders. As a member of our operations team, you will play a vital role in shaping the future of our company.


  • Bengaluru, Karnataka, India Whatfix Full time

    Unlock Growth as a Cloud Enterprise Sales RepresentativeWhatfix, a leading global B2B SaaS organization and the largest pure-play enterprise digital adoption platform solution provider, is seeking an experienced Cloud Enterprise Sales Representative to join our team in Bangalore. As a stellar sales professional, you will be focused on the US Market, driving...


  • Bengaluru, Karnataka, India Whatfix Full time

    Unlock Your Potential as a Digital Adoption ExpertAbout Us:Whatfix is the #1 Digital Adoption Platform (DAP) for Enterprises. We empower anyone, anywhere to have successful experiences with the technology they use every day, achieving greater knowledge, capability, and productivity for themselves and their organizations.The company has five offices globally...


  • Bengaluru, Karnataka, India Whatfix Full time

    Senior Product Manager: Platform Job DescriptionWe are seeking a skilled Senior Product Manager to join our Infrastructure team at Whatfix, a leading Digital Adoption Platform. The successful candidate will be responsible for building and delivering platform capabilities that drive the success of our enterprise customers.About UsWhatfix is a global company...


  • Bengaluru, Karnataka, India Whatfix Full time

    About WhatfixWhatfix is a leading Digital Adoption Platform (DAP) that empowers users to unlock the full potential of technology. With offices globally, we partner with Fortune 500 companies to deliver exceptional user experiences.Our VisionWe strive to make technology accessible to everyone, anywhere, and at any time. Our mission is to bridge the gap...

  • Digital Strategy Lead

    2 weeks ago


    Bengaluru, Karnataka, India Forrester Full time

    At Forrester, we're a trusted partner for businesses and technology leaders facing complex challenges. We empower talented individuals to perform at their best every day, fostering a community of smart people and vibrant voices who work together to deliver exceptional client experiences.About the Role:The Digital Strategy Lead is a key member of our Asia...


  • Bengaluru, Karnataka, India Whatfix Full time

    About WhatfixWe are a leading global B2B SaaS organization, the largest pure-play enterprise digital adoption platform solution provider. Our company utilizes GenAI technology to enhance all stages of software deployment with application simulation, product analytics, and digital adoption.This results in business outcomes such as increased revenue win rates,...


  • Bengaluru, Karnataka, India Finkraft Full time

    Company OverviewFinKraft is a Bengaluru-based company focused on creating reliable automated solutions to simplify complex business processes. Our goal is to deliver innovative and efficient solutions that make a significant difference across various industries.Compensation PackageWe offer an attractive salary, commensurate with industry standards in...


  • Bengaluru, Karnataka, India Infosys Full time

    About Infosys ConsultingInfosys Consulting is a global management consulting firm that helps top brands transform and innovate. Our industry experts lead complex change agendas driven by disruptive technology, enabling the C-suite to navigate today's digital landscape.Estimated Salary: $120,000 - $180,000 per yearJob DescriptionWe're seeking an experienced...