Performance Marketing Strategist

1 day ago

Kozhikode, Kerala, India beBeeMarketing Full time ₹ 14,50,000 - ₹ 22,58,000
Performance Enhancement Expert

The role of Performance Enhancement Expert involves designing and implementing effective performance marketing strategies to drive business growth.

Main Responsibilities:
  • Strategic Planning: Develop data-driven performance marketing strategies aligned with business goals, customer segments, and growth targets.
  • Campaign Management: Lead the planning, execution, optimization, and reporting of campaigns across paid search, paid social, display, affiliate, and programmatic platforms.
  • Data-Driven Decision Making: Analyze performance metrics, identify trends, and make recommendations to enhance campaign effectiveness and ROI.
  • Team Leadership: Mentor and guide junior marketers, manage external agencies, and coordinate with internal stakeholders to ensure smooth execution of campaigns.
  • Budget Oversight: Effectively allocate marketing resources to maximize campaign impact.
  • Collaboration: Partner with product, sales, creative, and analytics teams to ensure alignment on messaging, targeting, and tracking efforts.
  • Experimentation & Testing: Lead A/B testing, customer journey optimization, and conversion rate experiments to continuously improve campaign outcomes.
  • Performance Reporting: Prepare actionable insights and reports for leadership, providing transparency into campaign performance and recommending strategic adjustments.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related discipline.
  • 4–7 years of experience in performance or digital marketing, with at least 2 years in a managerial or lead role.
  • Proven experience designing and scaling high-impact paid campaigns across multiple channels.
  • Strong analytical mindset with experience in tools such as Google Analytics, Google Ads, Meta Ads Manager, and BI reporting platforms.
  • Excellent communication and presentation skills, capable of influencing stakeholders and leadership.
  • Experience managing significant marketing budgets and delivering measurable ROI.
  • Strong organizational skills with the ability to lead cross-functional projects and teams.
  • Ability to think strategically while executing tactically.

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