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4 days ago
The successful candidate will be responsible for leading market mix modelling projects, acting as the primary point of contact for client engagements.
Key Responsibilities:
- Understand client business challenges and objectives to design customized modelling approaches.
- Translate analytical results into strategic recommendations for media planning and budget allocation.
- Lead the design, development, and validation of MMM using econometric/statistical tools.
- Analyse historical media and sales data to identify key drivers of performance.
- Provide scenario analysis and media optimization insights to guide marketing decisions.
- Integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking.
Requirements:
- 8-10 years of experience in market research and analytics.
- Strong background in statistical and econometric models.
- Excellent communication and problem-solving skills.
- Ability to work independently and lead cross-functional teams.
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