Digital Strategy Lead

3 days ago

Mumbai, Maharashtra, India beBeeStrategist Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Job Description

To cater to the creative campaigns for clients, this role requires an expert understanding to leverage social platforms as either a broadcast media or narrowcast in designing engaging experiences through insights, technologies, and expertise, with a constant test and learn approach.

The candidate will work closely with the client servicing team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics.

  • Deep dive into analysis of category, competition, consumer, culture & brand to come up with unique, differentiated insights.
  • Create an integrated strategy platform for campaigns/pitches that will serve as an ideal springboard for the creative team.
  • Prepare and present visual presentations with sharp point of view and riveting narrative.
  • Translate business objectives into social/digital media objectives, enriched by proprietary benchmarks.
  • Analyze available insights and define overall strategy in terms of distribution and amplification. This could extend to competitive analysis.
  • Define the right advertising pressure to put in place to achieve goals, taking into consideration the objectives, challenges and limitations.
  • Participate actively in new business pitches as required.
Required Skills and Qualifications

Post-graduate with around 7 years of experience in brand planning, social and/or digital campaign management and digital creative strategy.

Strong business acumen and ability to connect business requirements to strategy solutions.

Research and data analytical skills with the ability to generate data-based insights to weave into the strategy process. Preferably someone who can build detailed strategy case studies.

Passionate about fast-evolving social/digital media environment with a strong point of view to share with clients and colleagues.

Eye for innovation and next emerging platform or partner to consider as part of a brand, social/digital strategy results.

Ability to work effectively, proactively and seamlessly while collaborating with integrated teams.

Proven ability to independently manage multiple priorities in a fast-paced and deadline-driven environment.

Strong leadership, interpersonal and people management skills.

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