Media Associate Director

2 days ago


Gurgaon, Haryana, India Publicis Global Delivery (PGD) Full time

Role Summary:

We are seeking an experienced Media Associate Director to join our team at Publicis Global Delivery (PGD). As a Media Associate Director, you will be responsible for managing and optimizing programmatic campaigns across multiple channels, analyzing campaign performance, and developing strategic recommendations to drive business growth and ROI.

Main Responsibilities:

  • Develop and execute programmatic media strategies that meet client objectives.
  • Analyze campaign performance and identify areas for improvement.
  • Provide data-driven recommendations to optimize campaign performance.
  • Maintain relationships with internal teams to ensure successful campaign execution.
  • Stay up-to-date with industry trends and advancements in programmatic advertising.

Requirements:

  • 2-4 years of experience in advertising agencies, publishers, or ad tech providers.
  • Graduate or higher degree from a reputable institution.
  • Proficiency in Excel and ability to handle large volumes of data to derive consumer insights.
  • Working knowledge of DSP platforms like DBM, Mediamath, Appnexus, Adserving technologies, and analytical tools like GA and Omniture.


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