Digital Marketing Specialist
2 weeks ago
Job Title: Marketing Executive (Digital & On-Ground)
Location: Global Opportunities
Job Description:
We are seeking an experienced Marketing Executive to spearhead our digital and on-ground marketing efforts. The ideal candidate will have a comprehensive understanding of marketing strategies and be skilled in developing and executing campaigns to drive brand awareness, generate leads, and foster customer engagement.
Key Responsibilities:
- Develop and Implement Digital Marketing Strategies: Design and execute comprehensive digital marketing campaigns to enhance our online presence, drive website traffic, and boost customer engagement.
- Plan and Execute Targeted Digital Campaigns: Develop and execute targeted digital campaigns across various channels, including social media, email marketing, SEO, and PPC advertising.
- Analyze Digital Marketing Metrics: Analyze digital marketing metrics and KPIs to measure campaign performance, identify areas for improvement, and optimize conversion rates.
- Create Compelling Content: Create engaging content for digital platforms, including website copy, blog posts, social media posts, and email newsletters.
- Manage Social Media: Manage social media accounts and engage with followers to build brand loyalty and foster positive relationships with customers.
- Collaborate with Internal Teams: Collaborate with internal teams to develop marketing collateral, including brochures, flyers, and promotional materials, for on-ground marketing initiatives.
- Plan On-Ground Marketing Events: Plan and coordinate on-ground marketing events, such as seminars, workshops, and trade shows, to connect with potential customers and promote our services.
- Evaluate On-Ground Marketing Activities: Evaluate the effectiveness of on-ground marketing activities and adjust strategies as needed to maximize results and ROI.
- Stay Informed: Stay informed about industry trends, market developments, and competitor activities to identify opportunities for growth and innovation.
- Lead and Mentor: Supervise and mentor marketing team members, providing guidance and support to help them achieve their goals and develop their skills.
Qualifications:
- Education: Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
- Experience: Proven experience in digital marketing, with a strong understanding of online advertising platforms, social media management tools, and website analytics.
- Success in Digital Marketing: Demonstrated success in developing and implementing digital marketing campaigns that drive results and achieve business objectives.
- Excellent Communication Skills: Excellent written and verbal communication skills, with the ability to create engaging content for diverse audiences.
- Project Management Skills: Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Leadership Qualities: Leadership qualities with the ability to inspire and motivate team members to achieve excellence.
- Analytical Skills: Detail-oriented with strong analytical skills and the ability to interpret data to make informed decisions.
- Digital Marketing Tools: Proficiency in digital marketing tools and software, such as Google Analytics, AdWords, Facebook Ads Manager, and email marketing platforms.
Interested candidates can apply to CapTalent HR.
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