Digital Marketing Strategist

2 days ago

Ahmedabad, Gujarat, India beBeeMarketing Full time US$ 1,00,000 - US$ 1,40,000

Job Title: Senior Marketing Manager

About Us: We are a leading digital tax compliance and regulatory reporting technology company.

Role Overview: We seek a dynamic and experienced marketing manager to lead and expand our inbound marketing efforts.

Key Responsibilities:

  • Develop and execute comprehensive inbound marketing strategies to attract high-quality leads through content marketing, SEO, email campaigns, and social media.
  • Collaborate with content creators to produce engaging and informative content that addresses the needs of our target audience.
  • Implement SEO best practices to improve organic search rankings and drive traffic to our website.
  • Plan and manage multi-channel marketing campaigns, ensuring alignment with sales objectives and tracking performance metrics.
  • Conduct thorough market analysis to understand customer needs, industry trends, and competitive landscape, informing marketing strategies and positioning.
  • Develop and manage lead nurturing programs to move prospects through the sales funnel effectively.
  • Work closely with the sales, product, and customer success teams to ensure cohesive messaging and alignment across all customer touchpoints.

Qualifications:

  • Experience: 5-8 years of marketing experience in B2B SaaS companies.
  • Industry Knowledge: Familiarity with vendor verification, compliance, and onboarding processes is highly desirable.
  • Skill Set:
    • Proven track record in developing and executing successful inbound marketing campaigns.
    • Strong understanding of SEO, content marketing, and lead generation strategies.
    • Proficiency in marketing automation tools and CRM systems.
    • Excellent analytical skills to measure and report on campaign performance.
    • Exceptional communication and project management abilities.

What We Offer:

  • Impactful Work: Opportunity to shape the marketing strategy of a key product.
  • Collaborative Environment: Work with a team of dedicated professionals in a dynamic and supportive setting.
  • Professional Growth: Access to learning resources and opportunities for career advancement.
  • Competitive Compensation: Attractive salary package with performance-based incentives.

Compliance Technology Company: We aim to provide automated, accurate, and secure solutions for filing tax forms.

Vendor Verification Platform: Our real-time business and identity verification platform designed to streamline vendor onboarding and ensure compliance offers automated solutions for TIN matching, KYB, KYC, and other critical checks.

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