
Digital Marketing Strategist
1 day ago
About the Role:
Leverage data-driven strategies and creative thinking to generate high-quality B2B leads through innovative YouTube Ads campaigns.
Key Responsibilities:
- Develop, execute, and optimize YouTube ad campaigns to drive B2B lead generation.
- Conduct audience research and targeting strategies to maximize ROI.
- Collaborate with the creative team to develop video ads, scripts, and funnels that engage target audiences.
- Monitor performance, run A/B tests, and ensure campaign success.
- Prepare and present campaign performance reports for stakeholders.
Requirements:
- 3-5 years of experience in running YouTube Ads campaigns.
- A proven track record of generating qualified B2B leads through paid video campaigns.
- Hands-on experience with Google Ads, YouTube Ads Manager, tracking & analytics tools.
- Strong knowledge of audience targeting, funnel creation, and retargeting.
- A data-driven mindset with a focus on metrics over guesses.
Nice-to-Have Skills:
- Proficiency with Ads/Google Ads.
- Video editing or scriptwriting skills.
- Previous work with US or international B2B markets.
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