Chief Digital Marketing Strategist

3 days ago

Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 43,20,000 - ₹ 72,00,000

Job Title: Chief Digital Marketing Strategist

We are seeking a seasoned professional to lead our digital marketing efforts.

This role demands a unique blend of creativity, leadership, coordination, and digital fluency. You will be responsible for managing a small internal team, coordinating with external agencies, and aligning daily with senior management to ensure timely execution and brand consistency across all channels.

Key Responsibilities:
  • Digital Strategy & Planning
    • Develop and execute comprehensive digital marketing plans aligned with business objectives and luxury brand positioning.
    • Define clear marketing KPIs in line with lead generation, brand engagement, and ROI targets.
  • Digital Media Management
    • Oversee marketing activities across social media platforms, email marketing, and content distribution networks.
    • Coordinate with external agencies to execute targeted paid campaigns, content calendars, and performance tracking.
    • Monitor platform analytics and optimize content strategies for engagement and conversion.
  • Internal Coordination & Stakeholder Management
    • Serve as the marketing liaison with internal departments including Sales, Product, Operations, and Customer Experience.
    • Ensure timely collection and dissemination of information required for marketing activities.
    • Report daily to senior management with key updates, campaign status, and departmental progress.
  • Content Direction
    • Supervise content development including social media posts, blogs, newsletters, and campaign creatives.
    • Ensure messaging reflects the brand's tone, values, and premium positioning.
    • Coordinate with designers, content creators, and agency partners for timely deliverables.
  • Campaign Management & Lead Generation
    • Execute and monitor brand and lead generation campaigns across digital platforms.
    • Track inquiries, engagement, and conversions through CRM tools, and share actionable insights with the Sales team.
    • Assist in planning client engagement activities, online contests, and promotional strategies.
  • Reporting & Analysis
    • Analyze campaign performance data and share concise reports with senior management.
    • Recommend improvements based on marketing trends, analytics, and competitor benchmarking.

Required Qualifications & Skills:

  • Strong understanding of digital marketing tools and analytics.
  • Prior experience managing external agencies and small in-house teams.
  • Excellent communication, time management, and multitasking skills.
  • Highly organized with a strong sense of accountability and ownership.
  • Collaborative workplace culture and leadership visibility.

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