Public Relations Specialist
3 days ago
About Jaipur Rugs:
As a globally recognized brand, we're dedicated to empowering artisans and creating timeless designs. Our commitment to sustainability and social impact has earned us a reputation for excellence in the handmade rug industry.
Job Overview:
Communications ManagerThe ideal candidate will lead our strategic communication initiatives to enhance brand visibility, reputation, and stakeholder engagement. This role demands a blend of creative and analytical skills to manage internal and external communications across multiple platforms.
Key Responsibilities:
- Strategic Planning: Develop and implement a comprehensive communication strategy aligned with our vision and goals. Monitor and evaluate campaign effectiveness, making adjustments as necessary.
- Content Creation: Craft compelling content for press releases, newsletters, blogs, and social media channels. Oversee marketing materials such as brochures, presentations, and product catalogues.
- Media Relations: Build strong relationships with journalists, influencers, and media outlets. Coordinate press events, interviews, and media coverage to ensure positive brand representation.
- Internal Communications: Develop initiatives to keep employees informed and engaged, including newsletters, town halls, and internal announcements. Collaborate with HR and leadership to drive company culture through communication.
- Digital Communications: Oversee website content management and SEO strategies. Manage social media platforms to ensure consistent messaging and engagement.
- Brand Management: Ensure brand consistency across all communication channels. Act as a brand ambassador, promoting core values and mission.
- Crisis Management: Handle communication during crisis situations to protect our reputation.
- Research and Reporting: Conduct market research to understand target audiences and industry trends. Prepare detailed reports on communication activities and their impact.
Qualifications and Skills:
- Bachelor's/Master's degree in Communications, Public Relations, Marketing, or a related field.
- Minimum 5 years of experience in corporate communications, public relations, or a similar role.
- Exceptional writing, editing, and verbal communication skills.
- Strong understanding of digital marketing, including social media and SEO.
- Experience in media relations and handling press events.
- Proficiency in content creation tools and platforms.
- Ability to manage multiple projects in a fast-paced environment.
- A creative thinker with excellent analytical and problem-solving skills.
We estimate the salary range for this position to be between $80,000 - $110,000 per year, depending on location and experience.
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