Performance and Growth Specialist

3 hours ago


Chennai, Tamil Nadu, India beBeeDigital Full time ₹ 12,00,000 - ₹ 25,00,000
Senior Digital Marketing Expert

We are seeking a seasoned Senior Digital Marketing Expert to lead our performance marketing initiatives. The ideal candidate will be a hands-on digital marketing professional with expertise in growing audiences and driving conversions across various channels.

  • Develop and execute comprehensive digital marketing strategies that drive measurable results and optimize return on ad spend (ROAS).
  • Collaborate with cross-functional teams to design, launch, and optimize campaigns, leveraging data-driven insights to inform decision-making.
  • Build and manage media plans, budgets, and pacing strategies to achieve clear targets on key performance indicators (KPIs) such as ROAS, cost per acquisition (CPA), and customer lifetime value (CLV).
  • Implement and maintain tracking and attribution systems, including Google Analytics 4 (GA4), Google Tag Manager (GTM), pixels, and UTM discipline.
  • Lead customer relationship management (CRM) efforts through email, SMS, WhatsApp, and CRM flows, cart recovery, and lifecycle journeys.
Requirements:
  • 5+ years of experience in digital marketing with a proven track record of success in growth and conversion optimization.
  • Hands-on expertise in Meta Ads Manager, Google Ads, GA4, GTM, Search Console, and Looker Studio.
  • Strong grasp of attribution modeling, bidding strategies, feed/catalog management, and remarketing techniques.
  • Experience working across diverse industries, including direct-to-consumer (D2C) and e-commerce, food and beverage, hospitality, and corporate/B2B sectors.
  • Excellent analytical skills, strong communication abilities, and the ability to explain complex concepts in a clear and concise manner.
Nice-to-Haves:
  • Proficiency in email marketing platforms like Klaviyo or Mailchimp, WhatsApp campaigns, Hotjar, and analytics tools such as Mixpanel or Amplitude.
  • Basic SEO knowledge and landing page best practices, with a plus for light HTML and CSS skills.
  • Experience coordinating influencer/affiliate and user-generated content (UGC) creative pipelines.


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