
Performance Specialist
4 weeks ago
Responsibilities:
- Act as the primary point of contact for high-value clients, taking strong ownership of performance deliverables.
- Solve growth challenges through strategic planning, consistently upselling and cross-selling new solutions.
- Plan, execute, and optimize campaigns across digital channels (Google Ads, Meta, LinkedIn, etc.).
- Monitor and analyze key performance metrics: CTR, CPC, CPM, ROAS, CAC, and beyond.
- Deliver actionable insights and recommendations to maximize ROI.
- Collaborate with creative, design, and strategy teams to align campaigns with client goals.
- Stay updated with digital trends, platforms, and performance tools to ensure campaigns stay ahead of the curve.
Must-Have's:
- Solid understanding of performance marketing metrics and their impact on growth.
- Hands-on experience with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Strong analytical mindset with proficiency in tools like Google Analytics, Ads Manaer, or similar.
- Ability to manage multiple clients/campaigns simultaneously with ownership.
- WFO – Chennai (Adyar).
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