Performance Specialist

4 weeks ago


Chennai, Tamil Nadu, India Essentiate Full time
We are on the lookout for a data-driven and growth-focused individual to spearhead our performance marketing efforts. An ideal role for someone who loves solving growth challenges, thrives on analytics, and can balance both strategy and execution while owning client deliverables end-to-end.

Responsibilities:

- Act as the primary point of contact for high-value clients, taking strong ownership of performance deliverables.
- Solve growth challenges through strategic planning, consistently upselling and cross-selling new solutions.
- Plan, execute, and optimize campaigns across digital channels (Google Ads, Meta, LinkedIn, etc.).
- Monitor and analyze key performance metrics: CTR, CPC, CPM, ROAS, CAC, and beyond.
- Deliver actionable insights and recommendations to maximize ROI.
- Collaborate with creative, design, and strategy teams to align campaigns with client goals.
- Stay updated with digital trends, platforms, and performance tools to ensure campaigns stay ahead of the curve.

Must-Have's:

- Solid understanding of performance marketing metrics and their impact on growth.
- Hands-on experience with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Strong analytical mindset with proficiency in tools like Google Analytics, Ads Manaer, or similar.
- Ability to manage multiple clients/campaigns simultaneously with ownership.
- WFO – Chennai (Adyar).
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