Social Media and Performance Marketing Consultant

3 weeks ago

Chennai, Tamil Nadu, India Daimlinc Full time
Job Description

Job Description: Social Media & Performance Marketing Specialist

We are seeking a creative and data-driven Social Media & Performance Marketing Specialist to manage, optimize, and grow our brand presence across digital platforms. The ideal candidate will be skilled in creating engaging content, running high-performing paid campaigns, and leveraging analytics to drive measurable growth. This role requires a blend of creativity, strategy, and performance-driven execution.

Key ResponsibilitiesSocial Media Marketing

- Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and customer acquisition.
- Create, curate, and manage content (images, videos, blogs, and posts) across social platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Monitor, listen, and engage with communities to cultivate relationships, leads, and sales.
- Conduct social media audits and ensure best practices are applied.
- Oversee social ad campaigns, promotions, and influencer/community outreach.
- Track, analyze, and report performance metrics with insights for continuous improvement.

Performance Marketing

- Plan, execute, and scale paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), and affiliate networks.
- Optimize campaigns for ROAS, CTR, CPC, and conversions through A/B testing, creative experimentation, and audience segmentation.
- Collaborate with content, design, and product teams to deliver impactful creatives and landing pages.
- Monitor budgets and ensure campaigns achieve performance goals.
- Stay updated with digital marketing trends, tools, and platform updates.
- Provide actionable insights from campaign analytics and performance reports.

Qualifications

- Bachelors degree in Marketing, Communications, Business, or a related field.
- 2-4 years of proven experience in social media and/or performance marketing roles.
- Strong knowledge of Google Ads, Facebook Business Manager, and analytics tools (Google Analytics, etc.).
- Demonstrated expertise in social media strategy, content creation, and paid campaign management.
- Adequate knowledge of SEO, CRO, web design, and affiliate/email marketing.
- Strong analytical and reporting skills with the ability to translate data into strategy.
- Excellent writing, editing, and communication skills.
- Ability to multitask, prioritize, and thrive in a fast-paced environment.

Preferred Skills

- Experience in home services, e-commerce, or similar industries.
- Familiarity with CRM systems and marketing automation tools.
- Hands-on experience with influencer collaborations and community building.
- Creative thinker with a data-first mindset and problem-solving approach.
- Strong collaboration skills with cross-functional teams.

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