Multichannel Marketing Lead

2 weeks ago

Ellore, Andhra Pradesh, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title:

Senior Marketing Strategist

  • Key Responsibilities:
  • Craft and execute comprehensive marketing campaigns across multiple channels (Email, SMS, Push, Direct Mail, In-App).
  • Develop end-to-end campaign workflows including targeting, segmentation, and personalization.
  • Design recurring and ad-hoc campaigns with precise audience targeting rules and testing scenarios.
  • Segmentation & Targeting Expertise:
  • Create customer segments using data models and query capabilities.
  • Leverage behavioural, transactional, and demographic data to build targeted lists.
  • Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.
  • Personalization & Template Mastery:
  • Configure personalization blocks, dynamic content, and message templates.
  • Collaborate with creative teams to build responsive, personalized email templates.
  • Campaign Optimization & Performance Analysis:
  • Monitor campaign performance metrics (delivery, open rates, click-throughs, conversions).
  • Conduct A/B testing and provide actionable insights for optimization.
  • Generate campaign reports and dashboards for stakeholders.
  • Strategic Collaboration:
  • Partner with cross-functional teams to ensure smooth campaign execution.
  • Work with marketing stakeholders to translate business requirements into technical campaign setups.
  • Ensure campaigns align with brand guidelines and compliance requirements.
Required Skills and Qualifications:
  • Proven expertise in campaign management, segmentation, and personalization.
  • Strong understanding of multi-channel marketing strategies and tactics.
  • Excellent analytical and problem-solving skills.
  • Ability to work effectively in a fast-paced environment.
Benefits:
  • Opportunity to grow professionally in a dynamic organization.
  • Competitive compensation package.
  • Comprehensive benefits program.
Others:
  • Collaborative and inclusive work culture.
  • Professional development opportunities.
  • Recognition and rewards for outstanding performance.

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