Senior Engagement Strategist for Indian Tourism Market

6 days ago


Mumbai, Maharashtra, India Singapore Tourism Board Full time

**Company Overview**

Singapore Tourism Board is a leading tourism board that aims to promote Singapore as a top leisure destination for international visitors.

**Job Description**

We are seeking a highly experienced and skilled Senior Engagement Strategist to join our team in Mumbai, India. As a key member of our team, you will be responsible for developing and executing comprehensive engagement and training strategies for online and offline travel agents in west and south India.

You will establish successful partnerships with the leisure travel trade, including both B2B and B2C players across the mass and premium spaces, and oversee strategic collaborations with Singapore-based aviation carriers to maximise marketing returns and increase Indian visitor traffic to Singapore.

In this role, you will have the opportunity to build and foster strategic relationships with B2B and B2C leisure travel trade partners, design high-impact campaigns with travel trade and airline partners, and monitor and evaluate the effectiveness of engagement and partnership strategies.

You will also be responsible for designing and implementing tailored engagement and training programs for online and offline travel agents, regularly assessing market conditions and identifying emerging trends, and delivering on assigned workstreams.

**Required Skills and Qualifications**

To be successful in this role, you must possess strong knowledge and networks of the travel distribution business in west and south India, particularly in the B2B, B2C, OTA, and Premium leisure segments.

You should have at least 5-7 years of relevant experience in travel trade, aviation, business development, and stakeholder management, and a deep understanding of consumer trends, particularly in the travel & hospitality and lifestyle sectors.

A strong grasp of strategic thinking and critical analysis, good business acumen, and effective project management and organisational skills are essential for this role.

You must be able to analyse market trends and adjust strategies to meet evolving industry demands, multitask with both trade-facing work and office admin responsibilities, and conduct out-of-city travel for work whenever required.

**Benefits**

We offer a competitive salary and benefits package, including opportunities for professional growth and development.

As a key member of our team, you will have the opportunity to work on exciting projects, collaborate with experienced professionals, and contribute to the success of our organisation.

**Others**

This role requires the ability to work independently and collaboratively as part of a team, think critically and strategically, and communicate effectively with stakeholders at all levels.



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