Digital Marketing Strategist

4 days ago


Mumbai, Maharashtra, India United HR Solutions Pvt. Ltd. Full time
Job Title: Digital Marketing Strategist

We are seeking a highly skilled Digital Marketing Strategist to lead our social media presence and develop strategies for engaging with our audience.

About the Role:
- Develop and execute comprehensive digital marketing plans to enhance brand visibility and drive website traffic.
- Create and curate compelling content across various social media platforms, including Instagram, Twitter, and LinkedIn.
- Monitor and analyze performance metrics to optimize marketing strategies and improve engagement.

Key Responsibilities:
- Social Media Management:
    Manage and oversee social media platforms, ensuring timely execution of content strategies.
    Develop scripts for reels and create carousel posts for various content types (events, testimonials, educational/promotional).
    Maintain a daily story calendar to ensure timely execution of content strategies.

- Content Creation & Copywriting:
    Write engaging copy for reels, posts, stories, and tweets.
    Create quality content that resonates with our target audience and drives engagement.

- Quality Control & Response Management:
    Monitor and address issues related to content plagiarism, non-credited posts, and incorrect tags.
    QC direct message responses and ensure proper response protocols are followed.

- Community Management:
    Create and manage online communities across WhatsApp, Telegram, Instagram, and Facebook.
    Post daily updates, moderate discussions, and ensure active engagement within communities.
    Gather and maintain a repository of testimonials from DMs and comments.

Requirements:
- 3+ years of experience in digital marketing or a related field.
- Strong understanding of social media platforms and their advertising capabilities.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.

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